This is the 45 Project

Description

“During the coronavirus, I could see how my mam, Mary, was responding to the cancellation of her twice weekly 45 card nights. She was gutted. 45 really structures her week since my Dad died. She really missed the comradery and the social outlet that it brought”. An avid online poker player, Matt wanted to create something similar for people like his mother who may not have the opportunity to meet physically with others but who love playing 45 (albeit for glory and the joy of being on top of the leaderboard – not for money). “I don’t really see it as a business idea” explains Matt – “I see it as more of a labour of love”. He feels confident, given the demographics of the users that he can keep an app going through the input of experts as well as from volunteers.

Persona

Jeff lives with his wife but no other family member. He learnt to play 54 when he was a kid and he’s an experienced player. He plays regularly with friends and family but he warmly welcomes new players. Although he likes winning, he plays for the craic. He loves socialising before, during and after the game. He mainly uses his phone to communicate with family and friends but he is getting used to do other tasks using technologysuch as online banking or video playing on YouTube.